Philosophy

My initial introduction to real estate came as an opportunity to try something new. I had a door open, and I walked through. As my career has morphed into what it is today, the initial ‘why’ is still the same. To create a place where people love where they live.

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Placemaking.

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I’ve always heard the term, but now I live it every day in my career in different aspects. The is the heart of why I do what I do. Buying a home is the largest investment most people will make in their lifetime. They want to buy with confidence and live everyday happiness with their choice of home, community, and city.

Let’s talk about how innovation drives property development and how developers are ‘early adopters’ and risk takers. Developers can change what gets built, where it is built, and how it is operated. By converting uncertain future demand into a physical product, developers are taking a risk through experimentation and implementation. They often can identify a need that has been unmet and unproven.

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Innovation opportunities are everywhere in land development. Product, process, markets, sustainability, etc. are all ways that developers can be early adopters.

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I would place myself between the early majority and early adopter categories on the diffusion-of-innovation continuum. I am willing to try new technologies and processes when they can improve processes, accuracy, reduce margins of error, especially financially. Granted, I would not adopt something simply because it is new. I’d want to see it supported by evidence of adoption and compatibility with existing procedures. In other words, I am open to innovation but prefer informed adoption over experimentation without safeguards.